NETFLIX HOUSE

Role: Creative Director
Client: Netflix
Project: Social AOR + Channel Launch

After years of working across Netflix titles, we were tasked with launching the brand's first immersive entertainment destinations: Netflix House Dallas and Philadelphia.

To introduce Netflix House to the right audiences, we partnered with creators, including Erika Priscilla, to help Netflix "move in" through a dedicated content series. From there, we took up residence in each House, capturing the opening celebrations, red carpet moments, and fan experiences as they unfolded.

Packed with fandom-specific Easter eggs and unexpected cross-IP moments, each launch required a seamless blend of creator partnerships, content production, live event coverage, and on-the-ground activation support. A truly one of a kind experience!