The Bee Line

Role: Creative Director
Client: Bumble
Project: The Bee Line

Bumble came to us with an idea: what if they handed dating advice over to the experts?

Partnering with creators whose authenticity, humor, and understanding of modern dating culture made them the perfect voices to unpack the realities of dating today, we developed Bee Line, a social-first advice series built for a new generation of daters.

From concept development through production and post, we brought the series to life first with Jake Shane and later with Paige DeSorbo. Beyond the series itself, we also developed PR and out-of-home collateral to encourage call-ins across New York and Los Angeles, extending the campaign beyond social and into the real world.