Spotify
Role: Creative Lead
Client: Spotify
Project: Social Playbook + Channel Launches + Podcast Creative Suite
Collaborated with internal teams to reengineer Spotify’s 2024 global social playbook used to educate vendors and internal teams to build Gen Z advocacy across organic, product, and OOH.
Subsequently delivered a suite of campaigns for flagship Original Podcasts like Anything Goes with Emma Chamberlain and Armchair Expert with Dax Shepard, while also spearheading the launch of new social handles for Today’s Top Hits and Spotify Live.
In addition, brought to life international rollouts for Gen Z focused products, including K-Pop Persona, Daylist, AI DJ, and Song Psychic.
