SUPER VILLAINS

Role: Creative Director
Client: Jakks Pacific
Project: Super Villains Launch Asset Suite

For the launch of the new fashion doll collection from Jakks Pacific, Walmart, and DC, we created a series of launch A/Vs to introduce the collection and celebrate each character's distinct personality.

Every A/V was storyboarded and co-directed in-house, with bespoke environments and scaled props crafted specifically for each film. Drawing from each character's iconic lore, the narratives were designed to capture their unique spirit while inspiring both longtime DC fans and a new generation to see these villains take the city in style.